WILLIAMSBURG
A NEW BUILDING BY PIET BOON

429 Kent Avenue
Brooklyn, NY 11249

Williamsburg Bridge
Oosten Williamsburg panorama

PIET BOON

PRINCIPAL DESIGNER

Piet Boon creates bespoke contemporary architecture, interiors and products for the global luxury market. Renowned worldwide for exceptional craftsmanship, quality and vision, the premium lifestyle brand is distinguished by its design philosophy of refined sophistication. Both functionality and the experience created are essential in Boon’s philosophy. With 30 years of international experience, his firm delivers designs that are timeless and transform trends. No matter where in the world a project is located, the firm bases its designs on the site, environment and culture. Boon’s signature can be seen in strong lines and symmetry, innovative solutions for the optimum use of space, maximizing of natural light and harmony in materials, textures, colors, shape and scale. Combined with a passion for fine materials and craftsmanship, the firm’s style is sophisticated and confident. Its individual client-centric approach ensures that it delivers a high standard of work that is refined, coherent and tailored to the needs and wishes of each individual client.


www.pietboon.com

XIN DEVELOPMENT

DEVELOPMENT GROUP

XIN Development is an investment holding company and developer of large scale, luxury residential properties. Headquartered in New York, it is a wholly owned subsidiary of Beijing-based Xinyuan Real Estate Co., Ltd. ("Xinyuan"), a major developer of high-quality residential real estate projects spanning across nine Chinese provinces and three U.S. states, with annual sales of approximately US$1.5 billion. Xinyuan is the only Chinese real estate developer listed on the New York Stock Exchange (NYSE: XIN). It went public in the U.S. through an IPO in 2007 with institutional private equity backers including Blue Ridge Capital and Sam Zell's Equity International.

www.xyre.com

Piet Boon designed Oosten
Oosten Williamsburg inside residence

HALSTEAD PROPERTY
DEVELOPMENT MARKETING

EXCLUSIVE MARKETING AND SALES

Halstead Property Development Marketing (HPDM) is a leading sales and marketing firm dedicated to the craft of new development. Halstead Property Development Marketing partners with celebrated developers, architects, and designers to create superior building and living experiences of the highest caliber. Having represented billions of dollars in sales over the past decade, the team brings considerable skill, insight and dedication to carving out truly unique properties that benefit residents and developers. Halstead Property Development Marketing collaborates at every stage of the process, from site analysis to the final closing, crafting substance through our ardent attention to the development process. All properties receive additional exposure through the unmatched domestic and international Halstead Property network.


www.HPDMNY.com

Oosten Williamsburg facade

THE SEVENTH ART

DESIGN + BRANDING

The Seventh Art is a full-service brand agency specializing in the real estate and hospitality sectors. The Seventh Art creates value for its clients by crafting brand experiences and narratives that are culturally and technologically relevant and completely unforgettable. The Seventh Art challenges conventions of brand development and marketing by bringing a global perspective to the branding process and mixing its expertise in architecture, fashion and lifestyle into its work.

www.theseventhart.com

Oosten Williamsburg bird’s-eye view
Oosten pool in front of Williamsburg Bridge

THINK ARCHITECTURE AND DESIGN

FACADE DESIGN AND CONSULTANT

Think! Architecture and Design, founded by Martin Kapell, AIA, is responsible for the façade design for OOSTEN. Think!’s thoughtful work strives for success, satisfaction and beauty not as a starting point of a design, but as the result of a rigorous process of investigation and discovery. By uncovering the central issues embedded in each project, and through an openness to widest range of possibilities, Think Architecture and Design endeavors to formulate design solutions that result in the unique and intelligent resolution of need, desire, function and circumstance. Prior to being a principal at Think!, Martin Kapell was a principal at WASA.

www.think-arc.com